Sales Retention

Think about the important of sales retention. Over 80% of your business comes from current customers. People spend their time or money with you for a reason. How many times have you shopped at the same store, gone to the same restaurant, went to the same doctor, or bought a car from the same manufacturer?

WHY? Because you know the product (or service) or people that provide that product.

Very few professionals stop to realize why these customers continue to return. The simple reasons are a great product, a great sales person, or a great experience (which is a combination of the two).

In an environment where you know you have a great product that provides value to a customer's need, has demand, and has the ability to survive the future, the main item that keeps revenue coming in the door depends on the people.

Having great people drives sales. People who develop the relationships, respond to the customer need, provide excellent service, and follow through on what they say they are going to do are some of the key ingredients to deliver these results.

Customer retention is a result of having the best products with the best people that know what to do with their products, how to deliver value to their customer, and consistently execute to provide the greatest customer experience.

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